your body is your brand. becoming fit is a power move.

ELITE FIT IDENTITY™ is a 90-day private transformation for high-performing men. You’ve built an empire — now build the body to carry it.

This is not about chasing fitness goals. It’s about becoming the man for whom elite health is automatic — a reflection of identity and power, not effort.

A body-first program where you will train every day, build muscle, lose fat, and elevate your physical presence as part of a permanent identity shift.

for men who live in airplanes, hotels and boardrooms

ELITE FIT IDENTITY™ is for men who operate at the highest levels — founders, executives, investors, leaders. Men who move fast, lead under pressure, and demand excellence, presence, and strength.

This is for those ready to build a body and identity that match their ambition, their role, and the intensity of their lifestyle.

No fluff. Clear actions. Solid results.

Private. Elite. By Invitation Only.

ELITE FIT IDENTITY™ is not a mass-market program. It’s a high-level, concierge mentorship where everything is tailored — your training, nutrition, execution, even your travel routines.

This is white-glove support: private, discreet, and delivered 1:1 by Executive Health & Fitness mentor Ingrid Heyerdahl.