your body is your brand. becoming fit is a power move.
Elite Fit Identity™ is a private 90-day health and fitness transformation for executive men.
A body-first program where you will train every day, lose fat, build muscle, and elevate your physical presence — not through diets or willpower, but by rewiring habits and identity so fitness becomes a permanent part of who you are.
for men who live in airplanes, hotels and boardrooms
ELITE FIT IDENTITY™ is for men who operate at the highest levels — founders, executives, investors, leaders. Men who move fast, lead under pressure, and demand excellence, presence, and strength.
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​A private 90-day transformation for high-performing executives, rebuilding your habits, mindset, and identity so being fit and strong becomes effortless and lasting. By Ingrid Heyerdahl.
You’ve built an empire — now build the body to carry it.
This is not about chasing fitness goals. It’s about becoming the man for whom elite health is automatic — a reflection of identity and power, not effort.
This is for those ready to build a body and identity that match their ambition, their role, and the intensity of their lifestyle.
No fluff. Clear actions. Solid results.
Private. Elite. By Invitation Only.
ELITE FIT IDENTITY™ is not a mass-market program. It’s a high-level, concierge mentorship where everything is tailored — your training, nutrition, execution, even your travel routines.
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This is white-glove support: private, discreet, and delivered 1:1 by Executive Health Coach, Ingrid Heyerdahl.