My name is Ingrid Heyerdahl. I advise high-performing executives on health, discipline and identity so their bodies can match the level of their careers.

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I was born in Brazil to a Norwegian father and Macanese mother, raised between Europe and Asia, and have lived in seven countries. My cultural home has always been global — airports, hotels, and international business environments feel more familiar to me than any one city.

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I spent two decades working in communications and strategy, most recently as Head of Marketing & Communications in a multinational corporation. My work placed me close to CEOs, founders, partners, and frequent travelers navigating high-stakes schedules. I saw the same pattern repeatedly: the body becomes the blind spot until it forces attention.

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This pattern became personal for me in 2006 when my father, a high-level executive, died of colon cancer at 62. His health had been the trade-off for decades of professional success. It shaped how I think about ambition, longevity, and how the body ultimately sets the terms of one’s life.

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In 2023, I left corporate to build a practice focused on executives whose environments demand sustained performance. My framework, 100Days, is built on identity, daily standards, and body-first discipline. I work privately with clients through remote advisory and immersive residency formats in global cities.

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I believe health is not the wellness industry’s domain — it’s an executive advantage. A strong body produces clearer decisions, higher stamina, less reactivity, better travel resilience, and a longer runway for ambition.

 

There is no trade-off between being successful and being in exceptional physical condition. The trade-off is failing to manage it early.

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I live between Norway and Singapore, write about discipline and identity, and practice an extreme morning routine that anchors my work.