ELITE FIT IDENTITY™
100 days to build a fit and healthy body through identity rewiring.
Private mentoring by Ingrid Heyerdahl
Your Body Is Your Brand
You’ve mastered business, leadership, and success — you know how to build results through discipline and execution.
But your body isn’t operating at its highest level. The reflection in the mirror no longer matches the standards you hold in all other areas of life.
Health and success are not tradeoffs
You’ve been conditioned to believe that being at the top in business means sacrificing your body—that peak performance in one area comes at the
expense of another.
That’s a false trade-off.
You don’t have to choose between success and health. You can embody both—because being fit and healthy isn’t something you do; it’s who you are.
you need an identity shift
You don’t need more plans, diets, trainers, or motivation. You can buy every program available, but until you become the person for whom daily training is non-negotiable, results will always be temporary.
When body and identity align, discipline stops being effort. You no longer “try” to be fit — you simply are. That’s when habits stick, fitness stops being a goal, and the transformation lasts.
Core Principles
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BODY FIRST
Your body is the foundation of everything. When you train it daily, your mind, discipline, sleep, energy, and standards catch up.
You don’t change your life by thinking differently — you change it by moving differently.
When the body is strong, everything else follows.
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MORNINGS
If it doesn’t happen in the morning, it becomes a negotiation.
Training first removes excuses, distractions, and decision fatigue. You take care of yourself before the world takes a piece of you. No matter how the day unfolds — it’s already a win.
Morning training anchors the habit.
100 DAYS
Science shows it takes on average 66 days to form a habit — but identity needs 100 days to solidify.
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Day 1–30: discipline
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Day 31–60: automatic behavior
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Day 61–100: identity change
By day 100, training isn’t something you try to do. It’s who you are.
100 days locks the new identity.
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